We get brands into better shape
We are a small team of expert hospitality marketers. We have over 50 years experience building hospitality and consumer brands across multiple channels (Pubs, Restaurants, Hotels, Home Delivery, e-Commerce, D2C, Grocery and Retail). We've held board level positions and worked in start-up, PE and public companies.
Services we offer
We get it, the team are just too busy to get everything done. That's where we come in. As specialists in hospitality, we work flexibly to meet your needs and can be around for as little or as long as required. We can work on a project or freelance basis and get things done to the level you expect. We also have a range of off the shelf services that help you get things done!
Covers Driving
Who isn't worried about long term covers growth?
Have you kicked the tyres of your plan to ensure you're attracting every guest possible? We're experts in all aspects of covers driving and can identify where you may be missing opportunities.
Find out how our EVERY COVER COVERED process will help identify incremental covers growth potential starting from £5,000.
Menu Engineering
Wouldn't we all like average spend growth?
We know the tricks to increase spend per head. Whether it's ranging, dish naming or good old menu architecture, we can help you step change guest spend and limit the need to take price.
Find out how we help to drive your spend per head through our MENU TRIAL PROCESS starting from £5,000.
Innovation
Are you lacking the resource to exploit the ideas that will make the biggest difference to your business?
We're experienced in running all aspects of the innovation process and can help you develop and trial new ideas for growth.
Find out how we can help you to accelerate your innovation process or run simple INNOVATION WORKSHOPS from £3,000.
Insights
Frustrated that you're surrounded by data but not the people who can turn it into useful insight and action?
We can help generate more insight from your data.
Let us help you extract the insight from your data to create meaningful change where it's needed with an INSIGHTS DEEP DIVE or our CLUE HUNTING PROCESS starting at £7,000.
Proposition Dev
Proposition sorted? Then put your feet up! Wait, who's brand proposition is absolutely perfect?
We've got years of experience creating & evolving hospitality brand proposition or positioning from ideation through to trial and roll out with strong ROI.
Learn how we can help you BUILD A FITTER BRAND by helping you to evolve all or aspects of your brand positioning or proposition.
Trade Marketing
Want to build distribution in the hospitality channel? Frustrated that you could be making more from suppliers?
We're experienced in tackling both of these challenges.
Find out how we can help you OPEN THE DOOR TO HOSPITALITY or MAXIMISE SUPPLIER VALUE by bringing our industry experience to your team.
Brand Planning
Brand plans taking too long to finish or just end up parked on a lap top?
We're used to helping run the brand planning process and can help you create high quality plans which your teams are excited to execute.
Find out how we can help establish RAPID BRAND PLANNING with high quality plans within weeks, from £10,000.
Customer Journey
When did you last plot out every step of your customer journey and identify and prioritise smart opportunities for growth with a cross functional team? Are you missing opportunities for top of funnel awareness and trial? Is your bookings journey letting you down? Are e-mails failing to convert?
Let us help you find more growth opportunities with a CUSTOMER JOURNEY WORKSHOP, designed to help you convert more guests. Starting from £4,000.
Our Work
Menu Optimisation
Adding significant commercial value through menu engineering, dish naming and menu trial.
Growing & Advising on D2C
Helping Hawksmoor to grow their meal kit e-commerce operation after the pandemic.
Portfolio Strategy
Helping Greene King build a portfolio strategy after acquiring Spirit Pub Company.
Covers Growth
Helping Cote to drive covers growth and reposition the brand with breakthrough advertising and brand re-positioning.
Covers Growth
Launching Zizzi's new loyalty platform, Zillionaire's Club and growing covers over an 18 month period.
Innovation
Helping Ivy Farm identify a route to market in the hospitality market for it's cultured meat business.
Innovation
Helping the team at Ask Italian to build a dark kitchen brand.
Customer Journey
Helping Flat Iron optimise it's digital shop window across different points in the customer journey.
Brand Planning
Building a clear long term plan for Loch Fyne.
Proposition
Helping Farmhouse Inns clarify it's brand proposition prior to further role out.
Proposition
Setting a new direction on the Hungry Horse brand future and rolling out 50 new sites over 2 years.
Innovation
Doubling Monster Munch brand value by taking a monster sized step back into the past to re-establish the brand's powerful equity.
E-Commerce
Launching and scaling e-commerce for Greene King to over £2m in revenue.
Innovation
Taking Zizzi into Sainsbury's, Tesco and beyond with a new frozen range.
Innovation
Creating and launching dark-kitchen brand into the UK market across 50 kitchens.
© Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.